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November 12th, 2016

Pulse Heart Institute Launches New Brand

BY stokestrategy

MultiCare Health System and Cardiac Study Center determined to become the Pacific Northwest’s destination for heart health. They tapped Stoke to help them achieve their goal.

Stoke conducted a competitive audit, followed by the development of a name, brand strategy and visual identity for the new consolidated organization. The result was a unique identity and brand position that clearly differentiated the institute in the very challenging and competitive health care market.

“The name Pulse, and the brand position around Practicing Partnership, emphasize the organization’s primary goal of making the often complex world of cardiovascular care simple for patients,” said Erin Quick, Stoke Partner and Design Director.

Pulse Heart Institute opened in late 2016, offering a comprehensive range of the most advanced cardiac, thoracic and vascular services available.